Optimizing your own site, social media marketing, PPC ads, affiliate programs and word of mouth are just some of the channels that you can leverage to attract leads. However, lead generation is just one step among several in getting website owners to become paying customers. After the initial exchange of emails, most prospects will ask for a SEO service proposal. In essence, a proposal is a business document where you acknowledge the prospect. However, a proposal can be so much more than that: it. With simple verbiage, an intuitive flow and attractive design touches, your proposal can spell the difference between winning a deal and having a prospect go to your competitors. While there. Through testing, feedback and continuous evolution, my team at GDI has developed a proposal template that.
Free Search Marketing RFP Proposal Template. In response to my post yesterday 'The Art Of The SEO Proposal'. SEO Training Overview SEO Strategy PPC Tracking Credibility Monetization Video & Audio Premium SEO Tools. If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Proposal for Search Engine Optimization. SEO Proposal Page 5 of 15.
A brief sample (heavily edited and redacted) of our standard proposal template. If you have a problem w/ rats, don't read it. Business Proposal Templates. Use a business proposal template to kickstart your proposal-making. This SEO Proposal Template was written by an SEO specialist with sample content to help you in creating your own proposals.
Four of those prospects are still weighing their options while only two have declined. GDI? For starters, we follow a set of key principles that should be palpable in each proposal that we send over. These are: Use simple verbiage. The goal of a proposal is to help your prospect understand exactly what you plan on doing for the benefit of his business. The last thing you want to do is to confuse him or her with fancy jargon that.
Write to express and not to impress. When we write proposals, we avoid heavy technical, legal and business terminology that the average person may be unfamiliar with.
This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template: Generic introduction with pleasantries.
We also avoid using big words and adjectives. We stick to the facts and empower our prospects with information that will help them make the smartest business decisions possible. Don. According to a study by the University of Minnesota, visual information is processed 6.
Educational psychology also teaches us that most people are visual learners. Taking those two nuggets to heart, we decided to take a more graphical approach when we. Charts, graphs and screenshots have served us very well. Instead of having our prospects read through walls of text, they can absorb key messages that we. In the downloadable template, you.
Business people love hard facts and numbers. When issuing statements in support of your service pitch, try and back them up with statistics from credible sources. This could be as simple as showing them keyword search volumes from the Adwords Keyword Planner or citing figures from analyst reports and academic research. For the more advanced among us, we can show them conversion funnels, lead value computations, lifetime value estimates, etc.
Just make sure to drop only the numbers that are relevant to the flow of your proposal. This can annoy your prospects and contribute to them pushing off of the negotiating table. Make it as long as it needs to be and as short as possible. A proposal is part business document, part sales collateral. Treat it as both of those things and keep in mind that you.
Before you start writing, list down the things that you think the prospect values. Prioritize them and see which ones you should pour more details on.
Keep in mind that your prospects are busy people and they won. Our proposals undergo several revisions to eliminate words, phrases and sentences that are unnecessary. We avoid words that have four syllables or longer, we make it a point to use the simplest terms possible and we stay away from excessive adverb and adjective use.
Shorter, snappier sentence constructions make your proposal feel slick and more professional. It prevents readers from spacing out, increasing the chances of getting your most important messages across. Looks count for something. Writing is only part of the proposal creation process. You also have to pour in some serious effort into its visual design to help maximize its effectiveness.
Make sure to send the proposal to your prospect in PDF format to package it nicely. Sending in an MS Word file to a potential client is, quite honestly, an amateur move.
Goals, issues and proposed work need to match. If you were in a new restaurant and you weren. You came to the restaurant to eat a good meal, not to get bombarded with trivia about things that you don.
They want you to help adress their business needs and most of them will appreciate it if you can show them how you plan on doing that. Make it a point to study the prospect. Identify why the potential client has not achieved his goals and show him the issues that need to be dealt with.
Explain why the issue exists and what your company can do to neutralize it. In most cases, that will be enough. There is, however, no need to state which tools you.
Understand that initial proposals are there to be scrutinized, refined and negotiated on by both parties involved. Leave some wiggle room in the scope of work you propose and the service price quote that you issue. Most prospects will push back a little bit and you should try to accommodate their wishes as long as they. Never assume that anything is final until you have a signed agreement in your hands. Illustrate the value proposition with dollar figures. There are several key performance indicators (KPIs) that will measure the effectiveness of your SEO campaign.
Organic search traffic, keyword rankings (although I don. However, there is no metric quite as telling as returns on investment (ROI). This is the measure of how well SEO has worked for the client in hard dollar figures. In GDI, we offer our prospect closed- loop tracking of ROI from organic search campaigns by setting up conversion tracking in analytics platforms, valuating conversions and gauging SEO. This way, the prospect knows that he. The goal for GDI is always to show through ROI that our service pays for itself while padding up the prospect?
It provides an overview of the site. In our template, the executive summary has the following sub- sections: a. Not generating enough revenue from the website amd being overtaken by rapidly- growing competitors are examples of business challenges. Examples of SEO issues include having lots of crawl errors, duplicate content, a sparse backlink profile or a penalty that resulted from violations of Google. The SEO challenges are the issues that you have to directly address later on with your recommended solutions. Monthly visits, traffic trends, bounce rates, keyword rankings, conversion rates and (if you.
These numbers will act as the baselines which measure how much of a difference your SEO work is making when the campaign starts running. This can include improving the average position of the site. This is where we state our core competencies, how those competencies can help the client with his goals, and what makes us different from other SEO service providers. This section is completely optional but we like having it in there to let prospects know we.
WHAT’S AT STAKE? Nothing helps a prospect realize the importance of your services faster than seeing how much more revenue he could be generating if he just ranked better for his target keywords. Using simple math, you can provide your prospect an estimate of the ROI that your services can bring to the table. You just need to have the following information and apply it to a simple formula: Prospect. Keyword search volumes can be mined from Google Keyword Planner while click- through rates of search listings according to ranking can be referenced from figures reported by Search Engine Watch.
To calculate the SEO- driven revenue from each keyword, follow these simple steps: Multiply the search volume of the keyword by the decimal equivalent of the CTR according to SERps position to get the estimated visits that the keyword will drive. Multiply. The product is the estimated dollar revenue from that keyword in a month.
Here. Market trends, product seasonality, promos, and other factors could affect the revenue projections in your proposal. IV. PROPOSED SOLUTIONIn this section, we state the recommendations that will address each issue identified under the SEO Challenges section. Through text and images, we. This section is intended to justify the techniques you. Under this section, GDI usually has two sub- sections that explain the rationale of how we intend to operate: The Inbound Marketing Modela. The inbound marketing model . Our company likes to use the graphic below to easily convey the message on how our work ultimately yields a positive, long term impact on the client.
Check out the downloadable template to see exactly how we do it. This sub- section provides exact details on the SEO strategy and the tasks that will be carried out under it. This includes blog posts, articles, infographics, newsletters, whitepapers, email copy, social media posts, etc. This sub- section lists information on the techniques we. Press release syndication, influencer outreach, broken link building, guest blogging, link reclamation and other tactics are the common things you. With that in mind, this section identifies metrics that will gauge the SEO campaign. Organic search traffic, keyword rankings, conversions from, organic search and ROI are all good metrics to have in here.
This data allows us to gain visibility on what works and what doesn. Committing this data to a prospect helps him feel smarter and more empowered with the idea of hiring you. It gives the prospect the promise of transparency and credibility in exchange for the trust (and money) that you.
The name of the tasks, their descriptions, start dates, end dates and the people they. It also keeps your team honest with the pace and quantity of labor that they render. A sample timeline can be seen in the downloadable proposal template at the end of this blog post. VII. DEPENDENCIESThis section is where you list down the resources that the prospect needs to provide when he becomes your client.
Access to the CMS, access to their web analytics data, their Google Webmaster Tools data, cooperation from their development team, and of course your monthly retainer should all be listed here. There you have it: GDI. The downloadable template can be accessed below. Get ideas from it or steal it altogether. You have my permission.